Read a very good article in the online edition of the Wall Street Journal today about how changing a simple thing like your domain name or your url paths can set you back in search.
Most people are using search as the front door to your business. It is a great way to attract new customers. They might search for your business name if you have an established brand, or they might just search for related topics.
The importance of being in the top ten for keywords that relate to your business can't be understated. Whether they set out to or not, Google et. al have a giant influence on your business revenue.
The pie chart in the article does a nice job showcasing the importance of a top ten placement.
I built a business that was 100% SEO driven for its first year. We went through a long discovery phase experimenting with things that sometimes will work and other times set you back.
It is difficult, but not impossible to have an impact on your search positioning. With a pretty big caveat that what works today might not work tomorrow.
I'll put up a series of short blog posts with some ideas on what has worked for me with various SEO strategies.
And of course, we build our search optimization knowledge into every site built at bear ideas.
- gbear's blog
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