The home page provides two paths to purchasing, as well as featured news stories and specials. Similar to a magazine cover, this page gets updated monthly.
A weekly email marketing campaign drives repeat customers to the site.
To help build a strong mailing list of loyal customers, a Subscribe box was put into a key heatmap area on the site, in the header.
This dynamic summary view is automatically updated as new press pages are added.
Volusion’s E-Commerce Software Solution is powering the back end of the store. This provides a nice daily tie-in with QuickBooks.
Antica Farmacista
Project Date: August 2007
Web Site: www.anticafarmacista.com
Type of Project: Business Web Sites, E-commerce, Marketing programs
Design Partner: Design Hovie Studios.
Project Overview:
Antica Farmacista’s collection of unique signature scents for the home and body are formulated with the world’s finest essential oils and natural ingredients.
After building a strong retail and distributor channel, Antica brought Bear in to help develop their very first online store in 2007. The store’s success was immediate, and has become a solid new sales channel for Antica. Since launching we have helped pilot several online marketing programs, including holiday email campaigns and Google AdWords programs.
